Purpose
To optimise the Angaza PAYG pricing structure with a randomised control trial (RCT), and then to scale up PAYG sales in partnership with SunnyMoney.
The high upfront cost of solar products is a major barrier to the widespread adoption of decentralized, clean energy solutions in the developing world. Microfinance loans typically are not available for assets of this kind because of their high servicing costs. As a result, manufacturers strip functionality and durability from their products to bring down the upfront price, resulting in low-quality units with low light output and no phone charging.
Angaza Design has developed an innovative pay-as-you-go (PAYG) technology that enables off-grid customers to pay for high-quality solar products in small amounts over time, in a rent-to-own fashion. The flexible pricing structure of PAYG enables customers to match energy micro-payments with their often erratic cashflow.
To optimise the Angaza PAYG pricing structure with a randomised control trial (RCT), and then to scale up PAYG sales in partnership with SunnyMoney.